Resources for Learning more about Search Engine Optimization
In the book, Internet Marketing Bible for Accountants, I devote a whole chapter to the importance and the basics of search engine optimization, the steps that are needed to be taken in order to get your website ranked highly on Google and the other major search engines. Although it is one of the largest chapters in the book, there is still only room there to go through the basics of everything that can be done in order to improve your rankings.
If your practice is located in a small town, or your competitors have not spent much time on even the most basic elements needed for a good ranking, the information in the book is probably going to be enough to get you onto the front page of Google. But if you’ve tried all of the basics and still find that you are unable to crack the top few positions, then you’re going to need a little extra help and put a little extra effort into your search engine optimization activities.
Mollie Vander has collected an impressive number of links in this article which she has written for Mashable to both online and offline resources for learning more about the process of search engine optimization. Conveniently, she lists the resources according to ‘Basic’, ‘Intermediate’ and ‘Advanced’ techniques so that you increase your knowledge step-by-step. Hopefully, by the time you get to the ‘Intermediate’ techniques, you should already be way ahead of your competition without having to wade through the ‘Advanced’ techniques.