In the Internet Marketing Bible for Accountants, I suggest that accountants follow several news streams looking for content which will be useful to pass on to existing and new potential clients through their social media streams – Facebook, Twitter and LinkedIn.  By ‘curating’ the best articles you find and passing them on, people will start to take notice of what you have to say and it will help them to perceive you as the expert in your field as well as keeping you at the front of their minds.

Mashable today has an excellent example of the type of content which is perfect for sharing in the form of an article explaining how people who work from home are able to deduct some of the costs of their home against taxes.  There are several reasons as to why this makes a great example of an article which your clients will find to be a useful read:

1.  With many people working from home these days. it’s an article which will be highly relevant to a lot of potential clients.
2.  The article is written in an easy-to-read fashion, avoiding too much jargon and so everyone is going to be able to understand it – not just accounting professionals.
3.  The length of the article is just about right – long enough to get some very useful information across, but not too long that readers will click away before they get to the end.  There are links at the end for anyone who is particularly interested in the subject matter to obtain more information.

If you are interested in writing some of your own content, it’s worth using articles such as these as templates to give you a guide as to what you should be aiming for.  Alternatively, you can simply link to it from your social media sites with a quick introduction of your own recommending it to your Friends and Followers and giving a reason or two as to why you think it might be of interest to them.

Read the full article here.